Jack Attard Cassar ("I", "me", "my") thanks you for visiting this website. "You" and "your" mean you, the visitor. This privacy policy ("this policy") explains what personal information I collect, how I use it, who I share it with and why, and what I do to protect it. "Website" means this website and the pages linked from it.
You are not required to provide me with any personal information. If you don't wish to provide it, please don't fill out the form or booking calendar on this site. By using this Website, you agree that I may use and disclose your information as described in this policy.
Sources and Collection of Personal Information
Personal information generally means information that can be used to identify you (for example, your name, phone number, or email address). This Website is a simple, three-page enquiry and booking funnel — I only collect what's needed to respond to your enquiry and book a call.
Voluntarily submitted information:
- Enquiry form (page 1): your name, phone number, and company name.
- Booking calendar (page 2): your name and email address, submitted directly to Calendly to schedule a call.
- Anything else you choose to tell me directly, e.g. by phone or email.
Providing this information is entirely your choice. If you don't want to provide it, please don't fill out the form or book a call — you can still browse the rest of the Website.
Automatically collected information:
When you visit this Website, I use a small number of third-party tools to understand traffic and measure whether the ads that brought you here are working. These tools may automatically collect: your IP address, browser and device type, the pages you viewed, how you arrived at the site (including ad click identifiers), and how long you spent here. See Tracking Technologies below for exactly which tools are used and why.
How I Use Your Personal Information
- Responding to your enquiry: your name, phone number, and company name are used to contact you about the service and to book you onto a call.
- Booking a call: your name and email address are used by Calendly to schedule, confirm, and remind you of your appointment.
- Measuring ad performance: information collected via Meta Pixel/Conversions API, Google Analytics, and Microsoft Clarity is used to understand which ads led to a genuine enquiry or booking, and to improve this Website.
- Legal and contractual obligations: to meet obligations under any contract we enter into, and to comply with applicable law.
I do not sell your personal information to third parties, and I do not use it for anything beyond what's described in this policy.
Legal Basis for Collecting Your Personal Information
Where the UK GDPR, EU GDPR, or similar law requires a legal basis, I rely on:
- Performance of a contract, or steps taken at your request prior to entering one — e.g. responding to your enquiry or booking a call with you;
- Consent — for non-essential tracking/analytics cookies (see Tracking Technologies);
- Legitimate interests — e.g. understanding how visitors use the Website and whether advertising is working, balanced against your rights; and
- Legal obligation — where I'm required to process or retain information by law.
How I Disclose Your Personal Information
I share personal information only with the service providers needed to run this Website and book your call, and when required by law:
- Meta (Facebook/Instagram): to measure ad performance and improve ad delivery, via the Meta Pixel and Conversions API.
- Google: via Google Analytics (GA4), to measure site traffic and ad performance.
- Microsoft Clarity: to record and analyse how visitors use this Website (session recordings, heatmaps).
- Calendly: to schedule and manage your booked call.
- Google (Sheets/Apps Script): to store enquiry details internally so I can follow up with you.
- Legally compelled disclosures: if required by law, court order, or governmental authority.
- Business transfer: if this business, or its assets, are ever transferred, personal information may be included as part of that transfer.
I do not sell your personal information, and I do not share it with anyone outside of the purposes listed above.
Data Retention
I retain personal information for as long as reasonably necessary to respond to your enquiry, deliver the service you've booked, comply with legal or tax obligations, or protect against potential disputes. If you ask me to delete your information (see Your Choices), I will do so unless I'm required or permitted by law to keep it.
Your Choices
Depending on where you're located (including the UK, Ireland, and the wider EU), you may have the following rights over your personal information:
- Right of access — to ask what personal information I hold about you.
- Right to rectification — to ask me to correct inaccurate information.
- Right to erasure — to ask me to delete your personal information, subject to legal exceptions.
- Right to restrict processing — to ask me to limit how I use your information in certain circumstances.
- Right to object — to object to my processing of your information, including for direct marketing.
- Right to data portability — to receive your information in a portable format.
- Right to withdraw consent — where processing is based on consent (e.g. non-essential cookies), at any time, without affecting processing already carried out.
- Right to complain — to a supervisory authority: Malta's Information and Data Protection Commissioner (IDPC), or the UK's Information Commissioner's Office (ICO) if you're based in the UK.
To exercise any of these rights, contact me using the details in Contacting Me below.
Children's Privacy
This Website is intended for business owners and is not directed at, and should not be used by, anyone under the age of 18. I do not knowingly collect personal information from children. If you believe a child has submitted personal information to this Website, please contact me and I will delete it.
How I Protect Collected Personal Information
I take reasonable technical and organisational precautions to protect the personal information you provide, consistent with standard industry practice. However, no method of transmission or storage is 100% secure, and I cannot guarantee absolute security.
Tracking Technologies
This Website uses the following tracking technologies:
| Technology | Purpose |
|---|---|
| Meta Pixel & Conversions API | Measures which Meta (Facebook/Instagram) ads led to an enquiry or booking, and helps Meta deliver ads to people likely to be interested. Sets first-party cookies (e.g. _fbp, _fbc) on this site's own domain. |
| Google Analytics (GA4) | Measures site traffic, visitor behaviour, and which sources drive enquiries. Sets a first-party cookie (_ga). |
| Microsoft Clarity | Records anonymised session recordings and heatmaps to help me understand how visitors use this Website. |
Your browser or device may support a "Do Not Track" signal. This Website does not currently respond to Do Not Track signals.
Changes To This Privacy Policy
I may update this policy from time to time. The "Last Updated" date at the top of this page will reflect the most recent change. Please check back periodically.
Third Party Links and Websites
This Website may link to third-party sites and services (e.g. Calendly, Meta, Google) that I don't operate or control. This policy doesn't apply to those sites — please review their own privacy policies before using them.
Contacting Me
If you have questions about this policy or want to exercise any of your rights, contact me at:
Jack Attard Cassar
Email: attardjack1998@gmail.com
Address: 79, Spello, Triq iz-Zragen, Attard, ATD 2950, Malta